# Claims Substantiation - Preview Excerpt

Prepared: 2026-07-24

This sanitized excerpt is cleared for the internal preview. The full working substantiation file stays local because it contains competitor names, source details, and internal research references.

## Rules Applied

- Do not use "best," "only," "number one," "better than anyone," "nobody," or similar superlatives without documented evidence and broker approval.
- Use this safer ceiling for the core positioning claim: "Few local real-estate services combine a written options comparison, detailed active-adult community knowledge, and coordinated transition support in one process."
- Treat every comparative claim as subject to broker approval before consumer-facing use.

## Claims Repaired

| Claim type | Status | Safer wording |
|---|---|---|
| Absolute market claim that no local provider offers the service | Replaced | Few local real-estate services combine the three elements in one process. |
| Superlative claim about community knowledge | Replaced | Colleen already works these communities regularly and brings community-specific knowledge to the review. |
| Comparative claim against generic agents or investors | Softened | The proposed system combines written comparison, 55+ community knowledge, and coordinated support. |

## Remaining Approval Gate

Broker approval is required before any public marketing, service-name use, template use, comparative claim, referral one-pager, or consumer-facing page.