Internal planning preview - not consumer advertising, legal advice, or a live service.

Guardrails

Compliance

Broker and Illinois counsel gates control any public-facing use.

Source Rules

No unauthorized obituary, memorial, funeral-home, newspaper, court, assessor, or blocked-source scraping. Use only approved and licensed sources.

Outreach Rules

No automatic consumer contact, no cold calls or SMS during the pilot, no death references, no pressure tactics, and no follow-up cadence without renewed human approval.

Role Rules

Colleen's listing role and Bill's possible principal-buyer role stay fully separate. The buyer path is dormant during the pilot and requires written broker and counsel clearance before any activation.